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Photo Editing for Large Format Banners

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large format bannersIf you’re trying to get attention on a busy trade show floor with a portable banner stand or simply want to make an attractive sign or poster for your office–showroom or retail environment–you want to display the best possible pictures. That means proper lighting, an attractive subject and a decent camera, sure, but much of what makes a photograph memorable or appealing happens after the photo is actually taken.

The old masters used to spend their time in darkrooms, meticulously  modifying contrast levels and brightnesses to make the greatest possible end result. Today we have things a lot easier. The darkroom has been replaced by Adobe Photoshop, and the chemicals and trays have been replaced by easily editable menu commands. Here’s a couple of easy tips to produce great prints for your large format banners.

  • Levels (Command-L): Avoid the Brightness & Contrast menu item and instead adjust those values in Levels. It will make a much smoother, richer and more complex final product, and you can fine tune the levels to bring out the deepest shadows and brightest highlights without muddling the photo or washing anything out.
  • Color Balance (Command-B): Color correct every photo you use with Color Balance. Up the reds and yellows for a warmer, even nostalgic look. Or increase the blues and greens for a cooler, more reserved photo. It depends on what mood you’re trying to evoke and who you’re trying to reach.

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